Lerner and Rowe Injury Attorneys has emerged as a prominent name in the legal industry, particularly in personal injury law. Established in 2005, the firm has grown exponentially, serving clients across multiple states and earning a reputation for aggressive representation and client satisfaction. This article delves into the history of Lerner and Rowe, exploring its founders’ backgrounds, the firm’s evolution, notable achievements, and its impact on the community.
2. Founders’ Backgrounds
2.1 Glen Lerner: Early Life and Education
Glen Lerner and Rowe to becoming a renowned attorney began in Brookline, Massachusetts. Despite facing significant challenges during his upbringing, including his father’s incarceration, Lerner demonstrated resilience and determination. He attended Dartmouth College for a year before transferring to Duke University, where he graduated in 1987 with a major in Religious Studies. Notably, he was a member of Duke’s 1986 NCAA Division I Men’s National Championship soccer team. Lerner later earned his Juris Doctor (JD) degree from Tulane Law School in 1990.
2.2 Kevin Rowe: Early Life and Education
Kevin Rowe, co-founder and principal of Lerner and Rowe, boasts an impressive educational and professional background. He graduated cum laude from the University of Washington and obtained his JD from Southwestern University School of Law. Rowe is a member of the prestigious national honor society, Phi Beta Kappa, and has been recognized in Who’s Who Amongst America’s College Students. His professional experience includes working with a well-known insurance defense firm, providing him with valuable insights into the legal industry.
3. Establishment of the Firm
3.1 Meeting of the Founders
In 1998, Glen Lerner began his marketing campaign under the name Glen Lerner and Associates, focusing solely on personal injury law. During the same year, he was introduced to Kevin Rowe. By the mid-2000s, Rowe became Lerner’s partner, leading to their expansion into Arizona, which ultimately became their flagship practice.
3.2 Initial Vision and Mission
The firm was founded upon the principles of quality representation and a dedication to client service and satisfaction. The founders aimed to leverage their combined legal expertise to assist individuals in their time of need, ensuring that clients received the compensation and justice they deserved.
4. Early Years and Challenges
4.1 Initial Cases and Clientele
In its early years, Lerner and Rowe focused on building a diverse clientele, representing individuals involved in personal injury cases, including automobile accidents, slip and fall incidents, and medical malpractice. The firm’s commitment to aggressive representation quickly garnered attention, leading to a growing client base.
4.2 Overcoming Legal Industry Challenges
Navigating the competitive legal landscape posed challenges, including establishing a reputation in new markets and differentiating the firm from established competitors. The founders’ dedication to client service and innovative marketing strategies played a crucial role in overcoming these hurdles.
5. Expansion and Growth
5.1 Geographic Expansion
Since its inception, Lerner and Rowe has experienced significant growth, expanding its presence beyond Arizona. The firm now operates offices in Nevada, New Mexico, Tennessee, Illinois, Indiana, Washington, Oregon, California, Alabama, and Michigan. This expansion reflects the firm’s commitment to reaching a broader client base and providing accessible legal services.
5.2 Diversification of Legal Services
While initially focusing on personal injury law, Lerner and Rowe diversified its legal services to include criminal defense, bankruptcy, and social security disability claims. This diversification allowed the firm to address a wider array of client needs and adapt to changing market demands.
6. Marketing and Branding Strategies
6.1 Innovative Advertising Campaigns
Lerner and Rowe is renowned for its innovative advertising campaigns, which have played a pivotal role in building its brand. The firm’s marketing efforts include memorable television commercials, radio spots, and a strong online presence. These campaigns have not only increased brand recognition but also made legal services more approachable to the general public.
6.2 Building a Recognizable Brand
Through consistent messaging and a focus on client-centric values, Lerner and Rowe has established a recognizable brand synonymous with aggressive representation and client advocacy. The firm’s tagline, “In a wreck? Need a check?” has become well-known, reinforcing its commitment to assisting injury victims.
7. Notable Cases and Settlements
7.1 High-Profile Personal Injury Cases
Over the years, Lerner and Rowe has handled numerous high-profile personal injury cases, securing substantial settlements for clients.